70 DEGREES
70 Degrees equestrian clothing is created for riders who want superior athletic performance plus unique style. Alisa Durando, the founder of 70°, is an avid equestrian and tennis player who knows the importance of sun protection and body thermoregulation. The name 70° represents the ideal temperature for women for optimal sports performance. The "Feel it, Live it" motto resonates throughout the highly versatile 70° clothing line.
Alisa Durando has a keen eye for quality and style with function. She graduated from Parsons School of Design in New York City and worked for many Fortune 500 companies, gaining valuable experience in business as well as fashion design. The result is flattering apparel that provides complete freedom of movement, moisture control, sun protection, and targeted ventilation for active equestrians. The beautiful high quality Italian fabrics ensure an upscale look and feel as well as freshness and odor-resistance. 70 Degrees is a woman-founded business, just like Mary's Tack & Feed, and we are pleased to offer our customers a great selection of riding apparel including UV protection shirts, show shirts, and gorgeous knit sweaters.
